Professionally Proofed

Professionally Proofed

Building Online Urgency

January 27th, 2015 by

Sense-Of-UrgencyStarting a business offline, in the real world, is scary.  There are a ton of overhead costs.  You have to secure a space, buy product, and attract customers through advertising.  I have friends with small businesses, and they work all the time.  They are always at the store, or on the phone, or at the computer crunching numbers.  There is a fierce urgency in what they are doing because the margins are razor thin in the real world, and profit is hard to come by because of the initial (and on-going) costs of doing business.

Starting a business online is completely different.  I believe that most online businesses are started by people like me.  People who have other jobs to pay the bills and who are starting an online business because they love to do something and would love to make a little money for it.  While the passion is good and keeps you motivated, the online world doesn’t inspire as much fear and urgency as the real world.  It’s cheap to start a business online.  A domain name is $10/year or so, hosting space is < $120/year, and a business license is < $50.  Of course, there could be a few other costs, but those are the minimums to get started.

So, with the cost of starting a business being way less than an average car payment, how do you create the sense of urgency that will make you successful? Continue reading »


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What I’ve learned starting an online business

January 21st, 2015 by

business-plan-concept-23869209I never really saw myself as an online business owner.  Any dreams of starting my own business were of the “one day I’d like to own a coffee shop or a book store” variety, more ways to feed my obsessions than actually make money.  They were always abstract too.  I’m a teacher.  That’s what I do.  It’s my passion.  So, there really wasn’t a reason for me to pursue something else.

That being said, I do have a lot of passions outside of the teaching field.  I love to read and write.  I love computers, and I love the power of the internet to bring people together and to give people a voice.  For many years, I blogged.  I wrote about politics, religion, philosophy, and sports.  I dabbled in web design, creating my own blog templates and designing sites for schools I worked in.  The web was a playground, not really a place for me to make money or do business.

Then one day Shanda came home and said her boss needed help with her website and that she would pay me to help her do a few things.  Two meetings later and I had been hired to completely redesign a website for a small business. Continue reading »


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